Rivka Friedman is Head of Healthcare Innovation at Morgan Health.
Previously, Friedman served as Group Director of the State and Population Health Group at the Center for Medicare and Medicaid Innovation (CMMI), which tests multi-payer initiatives aimed at reducing health care costs and improving population health among Medicare and Medicaid beneficiaries. The Group designed and operated 14 models, focused on preventing diabetes, heart attack, stroke, and substance use disorder-related deaths; addressing health-related social needs, expanding health care access in rural areas, and more.
Prior to joining CMMI, Friedman spent a decade at The Advisory Board Company, leading research on health care reform’s strategic implications for providers. She served as a strategic advisor to hospitals and health systems across the country, helping them navigate the impact of the ACA, MACRA, and other key legislative changes, as well as shifting market dynamics.
Friedman has served on the board of Young Invincibles, a non-partisan organization that works to amplify the voices of young people in national conversations about health care access and economic opportunity.
Friedman holds degrees from Barnard College and the Jewish Theological Seminary in Psychology and Talmudic Literature.