Sponsorship Opportunities

Message from PCC's President and CEO

Dear Colleagues,

The PCC is launching an exciting multi-year effort to reform primary care payment and investment, with a focus on implementing the payment recommendations of the National Academies of Sciences, Engineering, and Medicine’s (NASEM) report, Implementing High-Quality Primary Care: Rebuilding the Foundation of Health Care, released in May.

At a high level, those recommendations focus on moving rapidly to a hybrid primary care payment system while simultaneously investing more in primary care to achieve the kind of care envisioned by the Shared Principles of Primary Care. The time is right for bold action.

As a first step, PCC convened an invitation-only meeting on June 9 with two dozen leaders committed to substantial primary care payment and delivery reform. We reviewed the NASEM recommendations and took them a step further. Stay tuned for concordance recommendations from that gathering. It was gratifying to see how much the community agreed with the report authors about next steps.

Now we are deep into planning a PCC online working summit – From Crisis to Opportunity: Primary Care for All Communities – on November 9 and 10. We are inviting leaders from PCC’s 60 Executive Member organizations and a select few others from key stakeholder groups.

This hands-on gathering of high-powered leaders is designed to:

  • bring a high level of consensus around the policy recommendations in the NASEM report
  • gather input from you to then refine the recommendations further
  • solidify the support of a wide range of stakeholders in building a coalition that will continue after the event and move these recommendations into policy in the years ahead

For you as an Executive Member, the summit is an opportunity to support these efforts at their beginning. Through your sponsorship, you can be an early investor in a major and intense plan that is aimed at lasting policy change in primary care. Just as the NASEM report is the first of its type in a generation, the corresponding effort to move the report into policy is a once-in-a generation opportunity.

The title of the PCC summit speaks to the critical time in which this event is happening – a too-slow emergence from COVID, the myriad challenges primary care is facing financially and from a workforce perspective, and a renewed commitment to equity and a growing appreciation among healthcare leaders about the value of primary care. It’s a critical time as well to seize the opportunities emerging from these crises in the right ways, and to do that, the PCC needs your support for the summit and the efforts at reform that will flow out of it.

Our moment is now, and the PCC needs you there with us.

Best regards,

Ann Greiner
President & CEO
Primary Care Collaborative

About the Summit

Why are we holding a summit?

The current environment presents a historic policy window for primary care:

  • the recognition during the COVID-19 pandemic of primary care’s value and vulnerability
  • increasing focus on health equity at all levels of government
  • increasing recognition of primary care as the solution to enhancing value by employers, health plans and primary care/private equity
  • While primary care as a sector is weaker, almost half (46%) of primary care clinicians want to move away from the majority fee-for-service payment system.
  • the report of the National Academies of Sciences, Engineering, and Medicine (NASEM), Implementing High-Quality Primary Care: Rebuilding the Foundation of Health Care, a bold call to action, released in May, which was favorably received

All of these factors combine to underscore the importance of primary care. In addition, primary care is viewed positively by both national political parties, particularly when positioned as the foundation of a high-value health system.

The PCC is the only national multi-stakeholder organization focused on primary care, with a track record of bridging divides and broadening perspectives within its big tent. As such, the PCC wants to use its role as a convener and leader in the primary community to bring together its current members and other key healthcare and patient-oriented stakeholders to chart a course for moving forward together in a coalition for change. PCC’s policy agenda for more than three years has focused on changing how we pay – primary care payment reform – and how much we pay – primary care investment – to achieve the seven Shared Principles of Primary Care.  With many partners we’ve achieved gains at the state level; it is now time to turn our sights to federal action.

What is the summit?

The PCC will convene healthcare stakeholders in the summit to discuss the opportunities presented by the NASEM report, with the payment recommendations as a key lever to achieving the report’s goals. Our goal with the summit is to catalyze and align broad, diverse leadership in order to formulate an action plan for implementing the high-quality primary care described in the NASEM report.

The summit is an important kickoff to a coalition and campaign, led by the PCC, that will build through 2023. As the first major part of this multi-year initiative, this online working event will provide visibility and a space for making connections and building relationships toward strengthening our coalition. The summit is also a chance to build excitement and momentum as well as to solidify support of the payment and investment reform efforts.

Unlike PCC’s annual educational conferences, the summit is being designed as a special type of event – several intense working sessions over two days with influential leaders from PCC’s Executive Members and others in the healthcare community.

Goals and objectives:

  • Provide a broad, diverse group of stakeholders the opportunity to engage with the key findings and implications of the NASEM report — Implementing High-Quality Primary Care: Rebuilding the Foundation of Health Care
  • Connect the vision of high-quality primary care described in the report to stakeholders’ key policy objectives
  • Make the case that the NASEM report’s payment and investment recommendations are the key levers to achieve high-quality primary and gather input on recommended policies that could make those recommendations a reality
  • Expand engagement in the PCC of a targeted group of currently less-engaged stakeholders to strengthen support for the report’s payment and investment recommendations
  • Create an inclusive process that continues after the event to expand and strengthen the community of primary care leaders and stakeholders that come together at the PCC, united to advance shared priorities.

When and where is the summit?

November 9-10, 2021

Start and end times of the summit each day:

  • November 9: 10:30 a.m.-4:30 p.m. ET
  • November 10: 10:30 a.m.-2:30 p.m. ET

Within these times, there will be plenary sessions, breakout discussions, and breaks.

All parts of the summit will be held online using a web-based, easy-to-use event and networking program. (The summit was originally scheduled as an in-person event in Washington, D.C., but due to the ongoing COVID-19 pandemic, the PCC decided to hold the entire summit online instead.)

Who will be at the summit?

  • Participants will attend the event by invitation only.
  • All PCC Executive Members are invited (limit of 2 staff per member)
  • Healthcare and community stakeholders, leaders who are well positioned to test the NASEM report’s payment and investment recommendations against the needs and aspirations of their communities and who can chart a course for moving forward together in a coalition for change.
  • In addition to the multiple stakeholders already represented in the PCC, we will invite representatives of rural primary care, FQHCs, disability-rights advocates, whole person care advocates, health equity advocates, safety-net plans, community health workers, social workers, primary care at home, and technology leaders focused on primary care.
  • Thought leaders and policymakers
  • Total of 100 participants, not including speakers/presenters, staff and funders

How can my organization be involved as a sponsor?

The PCC has been working since spring 2021 in a preparation period, convening and consulting with leaders and policy experts in primary care to lay the foundation for the summit and the coalition and campaign that will flow out of it. The summit, as the biggest and most visible activity during this preparation period in 2021, needs support to strengthen and diversify the coalition the PCC needs to build for the work of reforming primary care payment and investment.

PCC Executive Members, as organizations that are already part of and engaged in the PCC’s regular work, are invited to join in this special effort by sponsoring this pivotal event. As a sponsor of the summit, your organization will be recognized as a thought leader and supporter of advanced primary care. Your organization’s name and support will be visible to the leaders and influencers who attend the summit. In addition, the PCC will be communicating publicly about the summit to PCC Executive Members and others in the primary care community who do not attend the summit, and we will also prominently display the support of your organization as a sponsor in those communications.

Sponsorship funds will be used to prepare materials and speakers for the summit. And since this event will be by invitation only and thus have a smaller number of attendees than PCC’s traditional annual conferences, the PCC is foregoing the usual amount of conference revenue.

You are already invested in the PCC, and sponsorship of this event will enable the PCC to build on its strengths:

  • The PCC’s unique role as a convener of a wide range of stakeholders in the primary care community
  • As a steward of the Shared Principles of Primary Care, the PCC has a vision of advanced primary care and is in a position to lead primary care in achieving these principles
  • PCC’s committed leadership, including its strong board of directors
  • A group of well-regarded advisers whom PCC has been working with on developing policy solutions and who agree that PCC has an ability to convene the kind of stakeholder coalition that will be necessary to achieve major reforms:
  • PCC’s track record of working on payment and investment issues, first in states and then at the federal level, for the past several years as well as our success in adoption of the PCMH via team-based advocacy efforts.

In addition, you as a sponsor will benefit from your support and participation in the summit through:

  • Hearing the perspectives of diverse communities on how primary care can better meet their needs and expectations
  • Examining and sharing learnings from promising primary care models that are serving diverse communities and how they are responsive to community needs
  • Informing your organization’s primary care strategy and the foundational role primary care plays in driving health equity
  • Having a part in shaping the PCC’s education and advocacy efforts for this new initiative

Your sponsorship is an investment at the start of an exciting set of initiatives aimed at taking bold action on primary care during this once-in-a-generation opportunity.

Major supporter

2021 Sponsors

Sponsorship Opportunities




PCC Executive Member Rate 

Non-Member Rate 

Number available 

Title Sponsor – SOLD

– Branding recognition in registration communications
– Co-hosted opening remarks on the main stage
– Logo in sponsor listing on all pre-event communications
– 2 complimentary event tickets




Registration Sponsor

– Co-branded banner image on registration site and in confirmation email for registered attendees
– Logo in sponsor listing on all pre-event communications
– 2 complimentary event tickets




Barbara Starfield Award Sponsor – SOLD


– Video recognition during awards presentation.
– Stage recognition during award presentation
– Logo in sponsor listing on all pre-event communications
– 2 complimentary event tickets




Primary Care Community Leadership/Research Award Sponsor – SOLD



– Presenting the award to the recipient
– Play a 30-second interstitial video during this awards segment
– Logo in sponsor listing on all pre-event communications
– 2 complimentary event tickets




Advanced Primary Care Practice Award – SOLD

– Presenting the award to the recipient
– Play a 30-second interstitial video during this awards segment
– Logo in sponsor listing on all pre-event communications
– 2 complimentary event tickets




Welcome Mailer Sponsor

– One branded item to be placed in welcome shipment to attendees. Item to be provided by sponsor.
– Logo in sponsor listing on all pre-event communications
– 2 complimentary event tickets




Opening Video Sponsor – SOLD

– Branding incorporated opening video for the conference
– Brief remarks or sound bite from an executive
– Logo in sponsor listing on all pre-event communications
– 2 complimentary event tickets




Showcase Sponsor

-Web page on event platform (Hopin) dedicated to your organization that can be customized to showcase important information, link out to another site and engage with attendees.
– Logo in sponsor listing on all pre-event communications
– 1 complimentary event ticket




Spotlight Sponsor

Have a pre-recorded video play on the main stage either in between sessions or during a break.
– Logo in sponsor listing on all pre-event communications
– 1 complimentary event ticket




Looking for something different than what you see here? Contact Maria Sulima, PCC’s Membership Coordinator, to discuss a package that’s more suitable to your organization.


Filling out the Sponsorship Application form below is an expression of interest to PCC in sponsorship of the summit. Below the form you will find payment options. Payment can be made after you submit the application.

We will contact you after your application is received and will explain the next steps, including payment and fulfillment of all elements in your sponsorship package.

IMPORTANT TAX NOTICE: The Patient-Centered Primary Care Foundation (dba Primary Care Collaborative) is a 501(c)(3) tax-exempt organization. Your contribution is 100% tax deductible.

Payment methods:

After expressing your interest by filling out the Sponsorship Application above, you may pay using one of the methods below.

The electronic invoice from the PCC for your sponsorship package will have an icon that will allow you to make payment via credit card if you would like to pay this way.

Make check payable in U.S. funds, drawn on a U.S. bank, to: Primary Care Collaborative

Mail payments to:

Primary Care Collaborative
Attn: Evelyn Snyder
601 13th Street, NW, Suite 430 North
Washington, DC 20005

Contact Evelyn Snyder at the Primary Care Collaborative to get ACH information: [email protected] | 202-417-2076

Questions about this application?

Contact Maria Sulima, PCC’s Membership Coordinator.

Contact at PCC for Summit Sponsorships

For questions about sponsorship, contact Maria Sulima, PCC’s Membership Coordinator.

Sponsor Terms and Conditions

Cancellation Policy

Telephone cancellations will not be accepted. Refunds will be made with a written notice of cancellation received on or before October 8, 2021. Refunds will be subject to a 25% cancellation fee. No refunds will be given after October 8, 2021. If, for any reason, this event is canceled, PCC does not accept responsibility for covering fulfillment or other costs incurred by the sponsor, but PCC will refund the entire amount of the sponsorship fee.

Sponsorship Fulfillment

Sponsorship fulfillment will be handled by the Primary Care Collaborative’s production contractor, RIVE LLC. Sponsors will be asked to complete an intake form following approval of your sponsorship by which you will be informed about what organizational elements are allowable and the required timeline related to your sponsorship package.

Applicable Laws

This contract shall be governed by the laws of the District of Columbia. Sponsor agrees to abide by all federal (including but not limited to FDA), state, and city laws, ordinances, and regulations concerning fire safety, health, environment, public safety and hazardous materials and all regulations and restrictions imposed by the facility (conference hotel).

Limitation of Liability

The Primary Care Collaborative, including its officers, directors, agents, employees and contractors, shall not be held responsible for the effectiveness of “product awareness” through the sponsor’s use of sponsorship.

Each sponsoring organization/company agrees to abide by these rules and regulations when its company representative signs the sponsorship registration form. These rules and regulations become part of the contract between the sponsor and the PCC. The PCC has full power of interpretation and enforcement of these rules and may amend them at any time. All matters in question not covered here are subject to the decision of PCC, and all decisions shall be binding on all parties affected by them. Sponsors or their representatives who fail to observe these conditions of contract or who, in the opinion of PCC, conduct themselves unethically, may be immediately dismissed from the event without refund or other appeal.

Sponsorship Arrangements

RIVE will oversee all arrangements including, but not limited to, logo placement, placement of other fulfillment elements and setup of sponsor’s choice of sponsorship.

Force Majeure

In the event the online event platform becomes unavailable, whether for the entire event or a portion of the event, as a result of fire, flood, tempest, inclement weather or other such cause, or as a result of governmental intervention, malicious damage, acts of war, strike, lock-out, labor dispute, riot, or other cause or agency over which the PCC has no control or should the PCC decide, because of such cause, that it is necessary to cancel, postpone any criteria pertaining to the scheduled events, the PCC shall not be liable to indemnify or reimburse sponsor in respect to any damages or loss, direct or indirect, arising as a result thereof.


  • Sponsorships must be professional, must enhance the event experience, and complement PCC advertising and other sponsor opportunities. Show management and the PCC reserve the right to alter the content or placement of a sponsor’s fulfillment elements or completely withhold use of any fulfillment element if either party deems an element inappropriate for the event or its attendees or is in violation of these terms and conditions.
  • If more than one organization/company is interested in a sponsorship, selection will be on a first-come, first-served basis; electronic receipt of the signed and executed contract received by the PCC will be the timestamp.


Contact at PCC for Conference Sponsorships

For questions about sponsorship, contact us at [email protected].