Dear Colleagues,
The PCC is launching an exciting multi-year effort to reform primary care payment and investment, with a focus on implementing the payment recommendations of the National Academies of Sciences, Engineering, and Medicine’s (NASEM) report, Implementing High-Quality Primary Care: Rebuilding the Foundation of Health Care, released in May.
At a high level, those recommendations focus on moving rapidly to a hybrid primary care payment system while simultaneously investing more in primary care to achieve the kind of care envisioned by the Shared Principles of Primary Care. The time is right for bold action.
As a first step, PCC convened an invitation-only meeting on June 9 with two dozen leaders committed to substantial primary care payment and delivery reform. We reviewed the NASEM recommendations and took them a step further. Stay tuned for concordance recommendations from that gathering. It was gratifying to see how much the community agreed with the report authors about next steps.
Now we are deep into planning a PCC online working summit – From Crisis to Opportunity: Primary Care for All Communities – on November 9 and 10. We are inviting leaders from PCC’s 60 Executive Member organizations and a select few others from key stakeholder groups.
This hands-on gathering of high-powered leaders is designed to:
For you as an Executive Member, the summit is an opportunity to support these efforts at their beginning. Through your sponsorship, you can be an early investor in a major and intense plan that is aimed at lasting policy change in primary care. Just as the NASEM report is the first of its type in a generation, the corresponding effort to move the report into policy is a once-in-a generation opportunity.
The title of the PCC summit speaks to the critical time in which this event is happening – a too-slow emergence from COVID, the myriad challenges primary care is facing financially and from a workforce perspective, and a renewed commitment to equity and a growing appreciation among healthcare leaders about the value of primary care. It’s a critical time as well to seize the opportunities emerging from these crises in the right ways, and to do that, the PCC needs your support for the summit and the efforts at reform that will flow out of it.
Our moment is now, and the PCC needs you there with us.
Best regards,
Ann Greiner
President & CEO
Primary Care Collaborative
Why are we holding a summit?
The current environment presents a historic policy window for primary care:
All of these factors combine to underscore the importance of primary care. In addition, primary care is viewed positively by both national political parties, particularly when positioned as the foundation of a high-value health system.
The PCC is the only national multi-stakeholder organization focused on primary care, with a track record of bridging divides and broadening perspectives within its big tent. As such, the PCC wants to use its role as a convener and leader in the primary community to bring together its current members and other key healthcare and patient-oriented stakeholders to chart a course for moving forward together in a coalition for change. PCC’s policy agenda for more than three years has focused on changing how we pay – primary care payment reform – and how much we pay – primary care investment – to achieve the seven Shared Principles of Primary Care. With many partners we’ve achieved gains at the state level; it is now time to turn our sights to federal action.
What is the summit?
The PCC will convene healthcare stakeholders in the summit to discuss the opportunities presented by the NASEM report, with the payment recommendations as a key lever to achieving the report’s goals. Our goal with the summit is to catalyze and align broad, diverse leadership in order to formulate an action plan for implementing the high-quality primary care described in the NASEM report.
The summit is an important kickoff to a coalition and campaign, led by the PCC, that will build through 2023. As the first major part of this multi-year initiative, this online working event will provide visibility and a space for making connections and building relationships toward strengthening our coalition. The summit is also a chance to build excitement and momentum as well as to solidify support of the payment and investment reform efforts.
Unlike PCC’s annual educational conferences, the summit is being designed as a special type of event – several intense working sessions over two days with influential leaders from PCC’s Executive Members and others in the healthcare community.
Goals and objectives:
When and where is the summit?
November 9-10, 2021
Start and end times of the summit each day:
Within these times, there will be plenary sessions, breakout discussions, and breaks.
All parts of the summit will be held online using a web-based, easy-to-use event and networking program. (The summit was originally scheduled as an in-person event in Washington, D.C., but due to the ongoing COVID-19 pandemic, the PCC decided to hold the entire summit online instead.)
Who will be at the summit?
How can my organization be involved as a sponsor?
The PCC has been working since spring 2021 in a preparation period, convening and consulting with leaders and policy experts in primary care to lay the foundation for the summit and the coalition and campaign that will flow out of it. The summit, as the biggest and most visible activity during this preparation period in 2021, needs support to strengthen and diversify the coalition the PCC needs to build for the work of reforming primary care payment and investment.
PCC Executive Members, as organizations that are already part of and engaged in the PCC’s regular work, are invited to join in this special effort by sponsoring this pivotal event. As a sponsor of the summit, your organization will be recognized as a thought leader and supporter of advanced primary care. Your organization’s name and support will be visible to the leaders and influencers who attend the summit. In addition, the PCC will be communicating publicly about the summit to PCC Executive Members and others in the primary care community who do not attend the summit, and we will also prominently display the support of your organization as a sponsor in those communications.
Sponsorship funds will be used to prepare materials and speakers for the summit. And since this event will be by invitation only and thus have a smaller number of attendees than PCC’s traditional annual conferences, the PCC is foregoing the usual amount of conference revenue.
You are already invested in the PCC, and sponsorship of this event will enable the PCC to build on its strengths:
In addition, you as a sponsor will benefit from your support and participation in the summit through:
Your sponsorship is an investment at the start of an exciting set of initiatives aimed at taking bold action on primary care during this once-in-a-generation opportunity.
Sponsorship |
Description |
PCC Executive Member Rate |
Non-Member Rate |
Number available |
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|
Registration Sponsor |
– Co-branded banner image on registration site and in confirmation email for registered attendees |
$12,000 |
$14,400 |
1 |
|
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|
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|
|
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|
|
Welcome Mailer Sponsor |
– One branded item to be placed in welcome shipment to attendees. Item to be provided by sponsor. |
$9,000 |
$10,800 |
6 |
|
|
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|
|
Showcase Sponsor |
-Web page on event platform (Hopin) dedicated to your organization that can be customized to showcase important information, link out to another site and engage with attendees. |
$5,000 |
$6,000 |
16 |
Spotlight Sponsor |
Have a pre-recorded video play on the main stage either in between sessions or during a break. |
$4,000 |
$4,800 |
5 |
Filling out the Sponsorship Application form below is an expression of interest to PCC in sponsorship of the summit. Below the form you will find payment options. Payment can be made after you submit the application.
We will contact you after your application is received and will explain the next steps, including payment and fulfillment of all elements in your sponsorship package.
IMPORTANT TAX NOTICE: The Patient-Centered Primary Care Foundation (dba Primary Care Collaborative) is a 501(c)(3) tax-exempt organization. Your contribution is 100% tax deductible.
Payment methods:
After expressing your interest by filling out the Sponsorship Application above, you may pay using one of the methods below.
CREDIT CARD
The electronic invoice from the PCC for your sponsorship package will have an icon that will allow you to make payment via credit card if you would like to pay this way.
CHECK
Make check payable in U.S. funds, drawn on a U.S. bank, to: Primary Care Collaborative
Mail payments to:
Primary Care Collaborative
Attn: Evelyn Snyder
601 13th Street, NW, Suite 430 North
Washington, DC 20005
VIA ACH
Contact Evelyn Snyder at the Primary Care Collaborative to get ACH information: [email protected] | 202-417-2076
Contact Maria Sulima, PCC’s Membership Coordinator.
For questions about sponsorship, contact Maria Sulima, PCC’s Membership Coordinator.
Telephone cancellations will not be accepted. Refunds will be made with a written notice of cancellation received on or before October 8, 2021. Refunds will be subject to a 25% cancellation fee. No refunds will be given after October 8, 2021. If, for any reason, this event is canceled, PCC does not accept responsibility for covering fulfillment or other costs incurred by the sponsor, but PCC will refund the entire amount of the sponsorship fee.
Sponsorship fulfillment will be handled by the Primary Care Collaborative’s production contractor, RIVE LLC. Sponsors will be asked to complete an intake form following approval of your sponsorship by which you will be informed about what organizational elements are allowable and the required timeline related to your sponsorship package.
This contract shall be governed by the laws of the District of Columbia. Sponsor agrees to abide by all federal (including but not limited to FDA), state, and city laws, ordinances, and regulations concerning fire safety, health, environment, public safety and hazardous materials and all regulations and restrictions imposed by the facility (conference hotel).
The Primary Care Collaborative, including its officers, directors, agents, employees and contractors, shall not be held responsible for the effectiveness of “product awareness” through the sponsor’s use of sponsorship.
Each sponsoring organization/company agrees to abide by these rules and regulations when its company representative signs the sponsorship registration form. These rules and regulations become part of the contract between the sponsor and the PCC. The PCC has full power of interpretation and enforcement of these rules and may amend them at any time. All matters in question not covered here are subject to the decision of PCC, and all decisions shall be binding on all parties affected by them. Sponsors or their representatives who fail to observe these conditions of contract or who, in the opinion of PCC, conduct themselves unethically, may be immediately dismissed from the event without refund or other appeal.
RIVE will oversee all arrangements including, but not limited to, logo placement, placement of other fulfillment elements and setup of sponsor’s choice of sponsorship.
In the event the online event platform becomes unavailable, whether for the entire event or a portion of the event, as a result of fire, flood, tempest, inclement weather or other such cause, or as a result of governmental intervention, malicious damage, acts of war, strike, lock-out, labor dispute, riot, or other cause or agency over which the PCC has no control or should the PCC decide, because of such cause, that it is necessary to cancel, postpone any criteria pertaining to the scheduled events, the PCC shall not be liable to indemnify or reimburse sponsor in respect to any damages or loss, direct or indirect, arising as a result thereof.
For questions about sponsorship, contact us at [email protected].